Branding & Strategy

Identities with spark

Supafrank builds brands with personality, clarity and commercial bite. Built to stand out and resonate in the real world.

Since 2007, we’ve helped more than 100 businesses build brands with character, presence and purpose to rise through the noise, gain trust and improve profitability.

In the age of AI and endless “good enough” content, personality and spark matter more than ever.

A brand is not just a logo. It’s how people understand you. Trust you. Talk about you. Buy from you.

We work with: retailers, charities, lifestyle businesses, food producers, independent startups and purpose-driven organisations looking for stronger foundations, sharper positioning and more recognisable identities.

Tell us about your project:info@supafrank.com

What We Do

Brand Strategy & Positioning

Good branding starts with asking the right questions. We work closely with businesses through a brand workshop to uncover what really motivates them, what customers connect with and where the real opportunities sit.

This is a thoughtful process rooted in honesty, a thorough rummage to understand the
personality, purpose and real people behind the company.

Because people don’t connect with perfect. They connect with something human.

Visual Identity & Creative Direction

Once the foundations are clear, we shape the visual and verbal identity around them.

That might include logos, typography, colour palettes, graphics, packaging mock-ups, tone of voice, photography direction, illustrative concepts.

We think carefully about how a business shows up across every touchpoint, making sure the final identity is cohesive, recognisable and practical.

We work with a talented network of Photographers, Illustrators and Typographers as well as having access to stock libraries so we can bring ideas to life.

Brand Manual

A brand only works if people can actually use it.

We create practical brand guidelines that help businesses apply their identity consistently across packaging, websites, interiors, signage, social content, campaigns and printed materials.

The aim is always the same. To create something distinctive, flexible and built to grow alongside the business behind it.

What our clients say

Clive Lafferty, Tandem

The team at Supafrank is an absolute pleasure to work with, and I look forward to continuing our partnership. I wholeheartedly recommend them - it’s been a really fun project to work on and I am delighted with the results.

How Can We Help?

We like projects with purpose, good people and businesses that care about how they show up in the world. We have a practical and collaborative approach. Get in touch.