Who We Are

Katie Steel

Owner and Creative Strategist

Katie is a qualified Industrial Designer who is fascinated by people, and how they interact with products and brands. Her life has been full of curious contradictions, a condition she finds comfortable. A vegetarian who grew up on a farm. An engineer who uses empathic sensitivity to bring products to life. A believer in beauty and non-conformity who understands the place and value of commercial viability.

Katie comes from entrepreneurial roots and is not intimidated by making off-the-wall ideas work.

What you really need to know is this: Katie understands the power of human connections and recognises that our wobbly bits, imperfections as well as our artistry are the very things that help us to connect.

Jo Raynsford

Art Director

Jo has worked with Supafrank for more than a decade and she brings 16 years’ experience in the graphic and publishing for design industry to clients. She is passionate about typography and is a specialist in 'type for design and editorial' having worked for numerous newsstand magazines in London, Sydney and New York.

Jo’s portfolio includes: The Guardian, Fortnum & Mason, John Lewis and Waitrose, Boden, IKEA, Mulberry, Selfridges, Uniqlo, Vans, The Sunday Times Magazine.

Rochelle Maas

Graphic Designer

Rochelle started her creative journey in advertising in Melbourne, working with clients like Land Rover, Suzuki and Hungry Jacks. She moved to London to take up a Senior Designer position at a large design agency working on accounts such as Moét and Chandon, Legal and General, Citibank and First Great Western.

Rochelle has been with Supafrank since 2014 and she really appreciates well-executed, appropriate brand communication and inspiring atmospheric spaces.

Marnie Boller

Junior Designer

Marnie is a recent graduate from Kingston School of Art with a First-Class degree in Graphic Design. Whilst studying, she took part in the Erasmus+ programme and spent a year in Berlin, where she studied at BTK and interned at Klute agency, who’s clients include Borgmann, Nachfolger and Lala Berlin.

Marnie has worked freelance for Supafrank since July (2020) and uses design as a tool to tell stories and raise awareness of social issues

Judith Norton

Website Developer

Judith’s background as maths teacher and assistant headteacher, make her totally unflappable and incredible at explaining technical things in a simple way we can all understand. She has been developing websites that strike the delicate balance between style, function and usability since 2016.

Recent websites include Love Brownies (Shopify), Philosophy at Work, Urban Curiosity and Garlic Wood (Wordpress).

Emily Penny


Emily’s mission is to join up a brand’s visual and verbal identity. She knows very well that it’s not just about what you say but how you say it. And there are many ways to do that. She works closely with both designers and client team to craft the right brand personality and voice for the brand.

Emily has a degree in fine art, an MA in marketing, and has spent more than 20 years working for ethical and creative brands in retail, food, beauty, tech and B2B. Outside work, she enjoys writing short stories and poems and gets her kicks swimming in the sea on the south coast.

Bevan Yates

IT Consultant

Bevan of Cactus IT, has been looking after hosting, updates and security on Supafrank’s websites since 2013. He works with our clients far past a website launch – from email migrations and set up with Office 365 to technical support, server installation and back-up services.

Bevan’s thoughtful and thorough approach ensures all our sites stay working and secure – which obviously works well for us and our clients.

Supafrank works closely with Cactus IT for hosting clients and also to collaborate on special projects that might have more complex or technical requirement.

Ben Read

SEO Consultant

Ben of Need to Know has a unique approach which generates tangible results. He has been working with Supafrank since 2014 and helps us ensure client websites not only look great but can be found by potential customers.

He can offer a full range of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) services, including website audit reviews, data-driven OnPage/technical SEO, OffPage SEO (including inbound link building campaigns), local search optimization, Google Adwords and Bing Ads campaign creation and management, plus website visitor tracking and Google Analytics analysis.

Store Store Store


Store Store Store provides product fulfilment for start-ups when daily trips to the Post Office are no longer viable and yet resources don’t stretch to a fulfilment warehouse. They provide a small, personable and environmentally-friendly approach to sending stock out in line with your brand values – on time, with care and without huge costs.



Published: Designalicious, WGSN, Stylus, Viction:ary, Elle Decoration, The Huffington Post, We Heart, Design Week, Walking in the Rain & Four Legged Therapy.

Experience: Department Store for the Mind, Octopus Publishing, RNLI, Jaguar Landrover, Disney Pixar, Love Brownies, London Flower School, Philosophy at Work, Urban Curiosity, Grobag and Lupus Films

Exhibitions & Spaces: London Design Festival, Clerkenwell Design Week, Top Draw, Dept’s Old Street pop-up, Love Brownies retail spaces