When Kathryn approached us to help bring that energy to life on their website, we jumped at the chance. We held the brand workshop on-site, surrounded by the artwork itself, and the environment was integral to shaping the final brand and inspiring our designs. At the heart of the brand are distinctive shapes that can be filled with bold colours or detailed close-ups of the artwork. The shapes have also been outlined directly from work created by participants, so that everyone feels a sense of ownership over the new brand. Everything on the site is rooted in their community’s creative expression.

The typography is confident and authoritative, designed to speak clearly to artists, participants, investors, and the wider community. Accessibility was a top priority for the new website, especially for participants, so we used a warm, straightforward tone and focused on clarity throughout. For investors, the site positions Creative Response as the credible, impactful organisation it is, clearly showcasing its mission and results. For the community, we've created dedicated spaces to share stories, donate easily online, and stay up to date with upcoming events and exhibitions. The new signage now stands prominently, inviting visitors and highlighting the important work the charity is doing.

See website here.