Spaces & Signage
Good spaces build trust. They improve footfall, uplift sales, shape customer experience and give people a reason to come back. We love the high street and want to be part of its recovery. From city centres to rural market towns we help independents show how utterly amazing they are.
Supafrank designs branded environments that flow, engage and inform. We combine our knowledge of branding, industrial design and commercial viability to speak to the heart of your customers. How do you want customers to feel when they are in your space, what would you like them to remember? We sit between design agencies and shopfit agencies to create environments that connect and authentically tell your brand story. We aim to delight and inspire interaction with your brand.
We work with: High street retailers, community spaces, food & drink, charities, and wellbeing environments.
We are open and adventurous: From Airstream campers, destination shops, straw house play shops, community spaces, run down unloved retail units, holiday homes, well loved family businesses to huge independent stores, exhibitions, festivals and London Tube stations. We are in.
Projects Include: Warburtons Concept Store — 'Ellie Warburtons', an award winning rebrand & refit for Lishmans Butchers, over 15 café shops for Love Brownies, Brownie Barn (Destination), Leeds flagship store, Four Legged Therapy launch, Old Street pop up Dept Store for the Mind, Bond Street pop up, Islington booth. Cranston's Penrith flagship creative direction and Herbies Health Store and a cycle café.
What we do
The process starts with a walk through and workshop to make sure we really get to the heart of what your company is and the objectives of the store. Branded interiors are not about slapping graphics — they're about authentically telling your brand story through texture, colour, layout, beautifully integrated signage and lighting.
Look and feel: Moodboards — colours, textures, objects, style, fabrics. Collation of samples, added value touches and prop sourcing.
Layout and specification: We use SketchUp & rendering software to create 2D / 3D visuals to communicate the concept, layout and specifications to you and to the shopfitters. We have good industry connections with carpenters, flooring, lighting, signage, and paint suppliers so can help you get from ideas to open.
Integrated signage: We have a creative and immersive approach to signage. This isn't about adding logos. This is about helping customers find what they need, telling brand stories and creating memorable experiences that can adapt through the seasons. We have signage specialists throughout the country for delivery and install.
Seasonal styling: Integrated merchandising and signage to generate seasonal uplift. We have links to makers and manufacturers and years of experience in product hierarchy to help achieve seasonal aims.
How Can We Help?
Whether it's a single site or part of a wider regeneration project, we create spaces that work hard and feel right for the people using them.
What our Clients say:
Emma Lishman - Lishman's of Ilkley - Award winning shop
Supafrank were amazing and there’s nothing we would change about the process, or the result. We were stuck with the layout and Katie came up with so many great ideas we hadn’t thought of. The new layout brings us out onto the shop floor to interact with the customers and really forces us to work in the way we want to. Because of the way it’s now laid out, even the ancillary products have had a boost.
Groceries are up 25% and wine and beer sales have increased 5 times over. The fitting phase was quite daunting and I was so glad she was there to answer all the questions about how the design would work practically.
My favourite thing to do now is stand in the shop and watch people’s reactions as they come in.
