Simple Reminders with Marc Johns & Sophie Howarth

We created a characterful set of products named 'First Aid for the Mind' in collaboration with Department Store for the Mind and illustrator Marc Johns.

We worked with Marc Johns as he has a beautiful way of adding a light touch to self care practices. We added the illustrations to everyday objects to make sure the simple reminders were ever present in our homes. We created a breakfast plate to remind us to eat breakfast, even when we are busy, a hanky to have cry and a tin of 'simple reminder stickers' which became Department Store for the Mind’s best sellers.

The ten deep breaths bracelet was also a hit - a wax cotton bracelet with ten beads to remind you take ten deep breaths in tricky situations.