Who we are

A creative collaboration: 

Katie Steel

Founder & Creative Director

A design thinker with a broad skillset, Katie is a qualified Industrial Designer who is really interested in people and how they interact with products and brands. An unusual hybrid of product designer, stylist and entrepreneur, she loves business and makes sure her work is viable in a commercial world.

Exhibitions: LDF, Clerkenwell Design Week.
Designalicious, WGSN, Stylus, Viction:ary, Elle Decoration & Design Week
Jaguar Landrover, Richard Burbidge, Disney Pixar, Love Brownies, Dept. Store

Jo Raynsford

Art Director

With over 16 years in the graphic and publishing for design industry Jo has enjoyed working on lots of exciting projects. Specialising in 'type for design and editorial' she has worked for numerous international newsstand magazines, winning pitches and redesigning popular titles both in London and Sydney and New York.

Starting life as a graphic designer Jo's passion for typography has seen her design across a multitude of applications within fashion, food and lifestyle. Applications include packaging, branding/logos, exhibition signage, books, bespoke literature and publications and much more.

Jo joined with Supafrank about 6 years after becoming friends with Katie the Creative Director. It has been and continues to be a very creative and lifelong collaboration.

Jo's portfolio includes working with: The Guardian, Fortnum & Mason, John Lewis and Waitrose, Boden, Formula One, IKEA, Mulberry, Selfridges,  Uniqlo, Vans, Volvo, The Sunday Times magazine, Waitrose Weekend, Weight Watchers magazine.

More information on her website here >>

Katrin Kerber

Front-End Website Developer

Katrin transforms designs into user-friendly and successful websites. She builds websites with love for usability, high quality code, great CMS and attention to detail. 

Clients Include: Department Store for the Mind, Sustainable Food City, Totally Thames & Shoreditch Town Hall. 

More information on her website here >>

Veronica Wood


Her best friends are her bottle of ink and a dip pen.

She loves to draw anything and everything but is truly in her element when presented with a tricky concept giving her a chance to exhibit creative flare and provide her client with a quirky interpretation to the brief.

Clients include: Business Insights Lab at The University of Surrey, Quarto Publishing Group, Department Store for The Mind, Heathrow Security, Kyle Books and IPC Media.

More information on her website here>>